“Herrell's® became known for its uncompromising quality...and quickly became a mecca for ice cream lovers...For the man behind Herrell's® is Steve Herrell—the same guy who started Steve's. Herbert Wolff, coauthor of 'The Very Best Ice Cream and Where to Find It,' calls Herrell one of the pioneers of 'premium' ice cream.”

-Newsweek, 1989